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One of the most important assets in marketing, as Gary V puts it, is attention. If someone or thing has people's attentions, then there is money to be made! And there is currently one platform out there, that literally, everybody has their attention on. That platform is Facebook. I know, it's nothing knew that people are spending time on Facebook, but despite this fact, there are marketers everywhere who are underrating the marketing potentials of Facebook. This post...

If you are running a local business anywhere in the world, it is extremely important to be ranking in Google for local search terms, especially if you want to grow your business. Being ranked in Google for competitive local terms could be the difference between owning a thriving business and owning a struggling business. In this post we are going to run through a case study from one of our current clients to demonstrate why you need to...

We all know that building high-quality backlinks is a corners stone when it comes ranking on the first page of Google. With that being said, we also know that backlinks only work when they are indexed. Many people often build some great backlinks but then fail to get them indexed in Google which means all the time and money they spent creating those links goes to waste! If this is the current situation you are in or you...

I know you have heard you need to focus on having a good quality score, but I can not stress enough how important it really is. If you have a good quality score it will lower your cost per action and improve your ad rankings which will save you money in the long run and really improve the performance of your campaign. Now your saying, I know Isaac, I have heard this before but how do I...